DbRiders.com | All Things Mountain Bike

Biking Rules PSA campaign

Most of us believe we’re acting safely on our bikes, even if we break a little rule every now & then. But it only takes one mistake to cause a terrible accident one that you may never recover from. PSA Shot there advert using LEGO bricks as a way to appeal to a wide audience of children, teens, parents, and retro-loving 20- and 30-somethings, and to teach a serious lesson in a lighthearted (yet hopefully memorable) way.


Author:  I'm Austin McCormick, a 22 years old designer from The North. I'm part of the Admin team here at DbRiders.com. I hope we can share lots of information, tips, and ideas through DbRiders.com. You may also follow me on Twitter.

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